Case Notes
Insights from the marketing clinic.
Frameworks, diagnoses, regional playbooks, and analysis from the Rx team. Written for operators who don't have time for fluff.
- Industry Insights11 min
Marketing in Bahrain and the GCC: the 2026 playbook
What's actually working in Bahrain, Saudi Arabia, and the wider GCC right now — channel by channel, with the trade-offs nobody writes about.
4 Mar 2026 - Prescription7 min
ROAS vs ROI vs CAC: the only three metrics your P&L reads
A definitional guide to the three metrics that actually matter. What each one measures, when to use it, and why confusing them destroys budgets.
21 Feb 2026 - AI in Marketing8 min
AI in marketing 2026: what's working in the GCC, and what's hype
The honest version. Three AI workflows we've rolled out with measurable impact, two that overpromised, and how to tell them apart.
7 Feb 2026 - Diagnosis10 min
The attribution gap: why your ads look profitable but aren't
A technical breakdown of why post-iOS 14 attribution under- and over-reports — and the fixes that close the gap for GCC brands.
22 Jan 2026 - Case Studies9 min
Ecommerce in the GCC: how to turn a store into a revenue machine
The repeatable pattern we run on every ecommerce engagement in Bahrain, KSA, and the wider region. Not strategy — the actual sprint.
8 Jan 2026
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