E-Commerce Marketing
Ecommerce marketing services that turn a store into a revenue machine.
WooCommerce and Shopify optimization, paid media across every channel, email and SMS automation, funnel audits, and CRO sprints. Every dirham engineered to come back multiplied.
Ecommerce marketing is the combined practice of driving qualified traffic to an online store, converting that traffic, and growing customer lifetime value through automated lifecycle marketing. Rx delivers all three as a single engagement — traffic, conversion, and retention under one strategy.
Symptoms we treat
If any of this sounds like yours, keep reading.
Each item below is a real pattern we’ve seen across engagements. If you recognize the pain, the treatment on this page was built for it.
- Traffic arrives but conversion rate is stuck under 1%.
- Cart abandonment is over 70% and you don't have a recovery flow.
- Your ad account is profitable on paper but your P&L disagrees.
- You're on Shopify or WooCommerce and nobody has audited the checkout in a year.
- Email is an afterthought — no welcome flow, no post-purchase, no winback.
- You've never separated new-customer revenue from repeat revenue.
What’s in the Treatment
Concrete deliverables, not vague scope.
Store & Funnel
- Shopify or WooCommerce optimization audit
- Checkout CRO (cart → payment → confirmation)
- Product page and collection page testing
- Mobile-first funnel rebuild where needed
Paid Acquisition
- Meta Ads (Advantage+, DPA, catalog integration)
- Google (PMax, Shopping, Search)
- TikTok and Snapchat for D2C brands
- Catalog hygiene and feed optimization
Email, SMS & Lifecycle
- Klaviyo or Mailchimp setup and flow build
- Welcome, abandoned cart, browse abandon, post-purchase
- Winback and VIP segmentation
- WhatsApp Business automation for GCC markets
Attribution & Reporting
- Server-side tracking via Conversions API
- GA4 ecommerce tracking and funnel reports
- New customer vs. returning revenue separation
- LTV dashboard and cohort reporting
How We’re Different
What makes this engagement different from a typical agency.
Traffic, conversion, retention — one engagement
Most agencies only run ads. We own the entire ecommerce funnel so new-customer economics and repeat revenue improve in parallel.
Arabic-first where it matters
For GCC and Levant stores, we build Arabic-first creative, RTL-optimized landing pages, and culturally relevant promo calendars.
Server-side tracking by default
Post-iOS 14, client-side pixels miss 30–40% of signal. Every engagement starts with Conversions API or equivalent, not after we realize ROAS is lying.
New-customer vs. repeat — separated
We split new-customer revenue from repeat revenue so you know what your acquisition economics actually are. Most stores never do this.
Our Process
How this engagement actually runs.
- 01
Funnel + tracking audit
Two-week audit of the store, the checkout, the ad accounts, and the tracking stack. Output: a diagnosis with a prioritized fix list.
- 02
Tracking rebuild
Server-side conversion tracking, GA4 ecommerce, email attribution, LTV cohorts. Clean numbers before the rest of the plan runs.
- 03
Store + checkout fixes
Ship the top-3 conversion-rate fixes identified in the audit. Usually checkout simplification, product-page CRO, and mobile performance.
- 04
Paid + lifecycle activation
Paid media rebuilt around catalog + retention-aware bidding. Klaviyo flows go live. First full month with clean attribution.
- 05
Scale + LTV optimization
Weekly optimization cycle, monthly LTV review, quarterly promotional calendar. Retention compounds.
Expected Outcomes
The KPIs this engagement moves.
Honest ranges, not guarantees. We scope outcomes by stage, margin structure, and category before any spend moves.
Conversion rate
Typical uplift from checkout + product-page CRO in the first 90 days.
Email-attributed revenue
From zero-to-built lifecycle flows. Most stores are leaving this on the table.
Abandoned-cart recovery
Achievable via SMS + email + WhatsApp flow combinations in GCC markets.
The Toolkit
Tools running daily on this engagement.
Modern medicine requires modern tools. These are the platforms we run for e-commerce marketing clients — audited and integrated, not just logged into.
- Shopify
- WooCommerce
- Meta
- Google Ads
- KlaviyoKlaviyo
- Google Analytics
- TikTok
FAQ
Questions we answer a lot.
Both. Shopify is standard for D2C brands; WooCommerce is common for GCC merchants with heavy localization needs. We run both platforms as first-class, including Arabic RTL, multi-currency, and local payment gateways.
Related Treatments
Pairs well with this.
MARKETING MANAGEMENT
A full marketing department on retainer.
End-to-end ownership across paid, content, social, email, and analytics. One partner. Every channel. Weekly check-ins, monthly ROI reviews.
MARKETING CAMPAIGNS
Short, sharp campaigns that move the needle.
Concept-to-launch performance campaigns with clear ROI targets. From creative to media to reporting — delivered in weeks, not quarters.
First consultation is free
Let’s diagnose your marketing.
Tell us the symptoms. We'll send back a diagnosis, a prescription, and a clear next step — within one business day.