Marketing Management
Marketing management services that own every channel.
A full marketing department on retainer — across paid media, content, social, email, and analytics. Weekly check-ins, monthly ROI reviews, direct Slack access to the senior team.
Marketing management is the ongoing planning, execution, and measurement of every marketing channel a brand operates — typically across paid media, content, social, email, and analytics. Rx runs it as a single integrated practice rather than a scatter of disconnected vendors.
Symptoms we treat
If any of this sounds like yours, keep reading.
Each item below is a real pattern we’ve seen across engagements. If you recognize the pain, the treatment on this page was built for it.
- Your marketing runs across five different vendors who don't talk to each other.
- No one owns the revenue number end-to-end.
- Reporting arrives monthly, in PDFs, with metrics that don't match each other.
- You're hiring a full-time marketing lead but the role keeps underperforming.
- Ad spend, creative, email, and content move on different calendars.
- The CEO can't answer "what's working" in a single sentence.
What’s in the Treatment
Concrete deliverables, not vague scope.
Paid Media
- Google Ads (Search, PMax, Display, YouTube)
- Meta Ads (Facebook, Instagram)
- TikTok, Snapchat, X, LinkedIn
- Weekly creative iteration + A/B testing
- Budget engineering against ROAS targets
Content & Social
- Content calendar aligned to funnel stage
- Editorial, short-form video, static creative
- Community management across every active channel
- Monthly content performance review
Email & Lifecycle
- Klaviyo / Mailchimp / ActiveCampaign setup and optimization
- Welcome, abandoned cart, and post-purchase flows
- Segmentation and list hygiene
- WhatsApp Business and SMS automation
Analytics & Reporting
- GA4 + Tag Manager + server-side tracking
- Meta Pixel + Conversions API + CAPI health
- Looker Studio ROI dashboard — real-time
- Weekly 15-minute reports, monthly full ROI review
How We’re Different
What makes this engagement different from a typical agency.
One owner, every channel
You don't manage five vendors. One senior strategist owns the number and the plan. Everything else ladders up.
Weekly cadence, not monthly surprises
Short weekly reports keep the plan honest. Monthly ROI reviews answer "is this still working?" in data, not in prose.
Direct access to the seniors
No account manager wall. You talk directly with the strategist, media buyer, and analyst running your account.
Billed against outcomes, not hours
Fixed retainers scoped to a KPI plan. Scope moves when the plan moves — no surprise invoices.
Our Process
How this engagement actually runs.
- 01
Diagnostic audit
Two-week deep dive across ad accounts, analytics, CRM, content, and creative. Output: a written diagnosis.
- 02
Prescription + KPI plan
Channel-by-channel plan with budget, targets, and projected ROI. You approve before any spend moves.
- 03
Tracking rebuild
GA4, pixels, server-side tracking, CRM integrations, dashboard. Week one of execution starts with clean numbers.
- 04
Execution + weekly cadence
Paid, content, social, email, analytics — running in parallel. Weekly reports. Monthly ROI reviews.
- 05
Optimization + growth
Every month the plan rebaselines on actual performance. Treatment becomes maintenance becomes growth.
Expected Outcomes
The KPIs this engagement moves.
Honest ranges, not guarantees. We scope outcomes by stage, margin structure, and category before any spend moves.
ROAS lift
Typical range within 90 days of engagement, driven by creative rotation + channel rebalancing.
CAC reduction
From tracking cleanup and audience re-targeting. Paid budget stops leaking into untrackable touchpoints.
Response time
Direct Slack access to the senior team. Questions get answered in hours, not weeks.
The Toolkit
Tools running daily on this engagement.
Modern medicine requires modern tools. These are the platforms we run for marketing management clients — audited and integrated, not just logged into.
- Google Ads
- Meta
- TikTok
- LinkedInLinkedIn
- Google Analytics
- Google Tag Manager
- KlaviyoKlaviyo
- HubSpot
- Looker
FAQ
Questions we answer a lot.
A typical agency sells a channel (paid ads, social media, SEO) and measures its own output. Rx is a consultancy: one senior team owns the full marketing P&L across every channel and reports to a single revenue number. You get one partner, not five vendors.
Related Treatments
Pairs well with this.
MARKETING CAMPAIGNS
Short, sharp campaigns that move the needle.
Concept-to-launch performance campaigns with clear ROI targets. From creative to media to reporting — delivered in weeks, not quarters.
E-COMMERCE MARKETING
Turn your store into a revenue machine.
WooCommerce and Shopify optimization, paid ads, email and SMS automation, funnel and CRO. Every dirham engineered to come back multiplied.
First consultation is free
Let’s diagnose your marketing.
Tell us the symptoms. We'll send back a diagnosis, a prescription, and a clear next step — within one business day.